Q: "Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 2 P.R

universal Relations Public traffic is paramount in establishing and supporting a good effigy and reputation. It is also a brisk process in maintaining grace between a square and their constituent groups. Public relations isnt just a way of telling the organizations story barely also understanding the attitudes and concerns of consumers, employees, and mixed other groups. To improve communications, state-supported relations specialists establish and maintain cooperative relationships with representatives of community, consumer, employee, and domain busy groups and with representatives from print and disseminate journalism. Public relations is often subordinated to advertising, however public relations essential be the interpreter of the organizations philosophy, policy, and programs. These messages set up whence be supported and reinforced through advertising. An increase in listening fragmentation means that it is more difficult to fair game target audiences throu gh the means of a traditional one-shot draw lastdown to advertising. Instead there is a need for synergy amongst codes of the promotional mix in order to maintain a consistent message. A key attribute in public relations is informing the general public, interest groups, and stockholders of these messages as well as an organizations policies, activities, and accomplishments.

This also involves keeping management aware of public attitudes and concerns of the more groups and organizations with which they must deal. Public relations specialists prepare press releases and bushel people in the media who might print or break up their material. Many radio or t! elevision special reports, publishing company stories, and magazine articles start at the desks of public relations specialists. This poop create public interest or buzz close a product or service which can tip to future advertising being far more in effect(p) to an already receptive audience. If you want to get a becoming essay, order it on our website: BestEssayCheap.com

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