Gm New Car

Reinventing the Automobile: General Motors AUTOnomy Project Twelve months earlier, GM had revealed AUTOnomy, a radical rethink of what an automobile could look the likes of if freed from the constraints of conventional technologies. Combining fuel-cell power with drive-by-wire technology, AUTOnomy comprised a “skateboard” mannikin containing all the main vehicle systems, on spend of which a variety of body types could be attached. While the imagination had captured headlines, prosecute much(prenominal) a radical approach would get major(ip) changes to GM’s existing competencies. Should Burns push this bald-faced new vision or something much conservative? Complicating the picture, firms were formulate different bets with regard to alternative- cater cars. Toyota and Honda had made significant investments in “hybrids”—vehicles that unite electric and gasoline power—selling everywhere 60,000 of them in the United States, despite t he fact that the economics of such vehicles did non seem to make sense there (they cost more than to build than customers would pay). Burns wondered if GM should revisit its st pass judgmentgy of be a follower in hybrids or continue to gibe its limited resources to the end goal—a vehicle cater solely by hydrogen.

The decisions he made would deeply form the future of GM and perhaps the entire industry. ____________________________________________________________ ____________________________________________________ Professor Alan MacCormack and doubt Associate Kerry Herman, Global Research Group, prepared this case. HBS ca ses are genuine solely as the basis for cl! ass discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of dramatic or ineffective management. Copyright © 2003 President and Fellows of Harvard College. To rate copies or request permission to reproduce materials, call 1-800-545-7685, turn Harvard Business School Publishing, Boston, MA 02163, or go to...If you necessitate to get a full essay, order it on our website: BestEssayCheap.com

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