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70 week 3 Strategic Initiative quint/370 The Walt Disney Company, close commonly known as Disney, is a diversify down media company that persists a number of operations. In harm of tax revenue, Disney is the largest media obscure company in the world (Wikipedia, 2012). The diversified operations lendable in the company allow several strategicalal homework in the respectable industry. The four immemorial divisions Disney operate atomic number 18 Studio Entertainment; lay and Resorts; Disney Consumer Products; and Media Networks. As a media compound company, Disney can revolve around on their strategic excogitationning initiative ground on the four primary divisions operations respectably. Strategic initiatives for a conglomerate company atomic number 18 transfigured based on product-centric to a guest-centric focus. For the divisions of Studio Entertainment and set and Resorts, Disney can focus their strategic planning initiative in the marketing a nd gross sales processes, node Relationship Management, and forward motion or change in mission-critical sales and services systems. These divisions atomic number 18 primarily operated based on node interaction, therefore should focus key elements that engages in customer spirit experience.

For the divisions of Disney Consumer Products, and Media Network, Disney can focus their strategic initiative to deliver much products and media based on their brands, franchises and movie properties in retail and marketplace. Robert Chapek, chairwoman of Disney Consumer Products stated that they plan to oversee a newly organize companywide co nsumer products organization, which will me! rge retail and licensing across Disneys line of line of business including Walt Disney Studios, Pixar, Marvel, Media Networks, interactional Media and Consumer Products (The Disney Company, 2011). According to CNN Money 2012, in Disneys 2011 monetary year, their revenue increased 7% and net income was up 21% because of the reaping driven by strong performances from the companys consumer...If you want to reap a full essay, order it on our website: BestEssayCheap.com

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