I. Introduction and OverviewLevi Strauss & international international ampereere; Co (LS&CO) was founded in 1853 by a Bavarian immigrant named Levi Strauss. It is one of the world?s largest brand-name rophy marketers and has sales in to a greater extent than than 110 countries around the world. Their market-leading decorate products are sold under the Levi?s, Dockers, and Levi Strauss Signature brands. Levi Strauss & Co is a privately held association that is owned by the descendants of the family of Levi Strauss. The shares of the company?s stock are not in public traded. Levi Strauss & Co has publicly traded bonds, and the shares of the company?s affiliate, Levi Strauss japan K. K. are publicly traded in Japan. Levi Strauss & Co?s net revenues in 2006 were $4.2 billion and approximately 40 pct of the net revenues come from the European and Asia Pacific businesses. Levi Strauss & Co has products and accessories other than jeans such as tops, sweaters, bel ts, bags, footwear and luggage. LS&CO?s history and longetivity are unique in the adorn constancy: Levi?s jeans are the original, authentic and unequivocal jeans. This establishment fit within the industry very above the industry average because they have been so successful with each of their new-fangled apparel lines that have come out.
The company?s standing(a) in the industry helps that they are so successful. At this station there are no major concerns or issues that could squeeze this company in a bad way that I see. I know that there is no way that they bottomland be bought out or any liaison like that since they are fami ly owned. The simply thing that could impac! t this company is if they only continue to promote large as each of the three brands get more and more popular like they have in the rifle twelvemonth they could have to expand... If you want to get a fully essay, narrate it on our website: BestEssayCheap.com
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