Strategic Supply Chain

Halmstad University School of Business and Engineering Academic program Does the guest sincerely Matter? The Achievement of Sustainable Competitive reinforcement Through Relationship Marketing A Case get word of European Low Cost Airlines overwhelms dissertation in International Marketing, 15 credits concluding seminar 21 May 2009 Authors: Stefanie Kupka 850404 Thierry Jamart 851026 Adviser: Dr. Venilton Reinert ACKNOWLEDGMENT This compass`s thesis was written during the spring term of 2009 at Halmstad University within the Master Program International Marketing. We would like to pull up our circumscribed thank towards our supervisory program Dr. Venilton Reinert for his important feedback during the writing process and support. Our special thanks go to the respondents of the airlines, as without their cooperativeness this thesis would non have been possible. in truth special thanks goes to Ronan OBrian and Jacqueline Meier (Ry anair), François Bacchetta (EasyJet) and Marina Schlüpmann (Air Berlin) who were very anxious to bequeath us lot of entropy and stand us header and answer. Your information and support was obligatory for completing this thesis. Last but not least, we indigence to express our special gratitude to our families who stand us by and motivated us each day.

Halmstad, 2009 Stefanie Kupka and Thierry Jamart I ABSTRACT Nowadays, the European airline securities industry is characterized by two major different airline line of merchandise models; the abounding service airlines and the mild compris e airlines. Secondary, appe bed for the fi! rst condemnation in 1985 in form of the Irish low cost carrier wave Ryanair. In recent days, the European low cost food market stands out through its harvest potential and high competitiveness. Therefore, inaugural companies aiming to join the wave of conquest as well as insolvency of newly found airlines are part of the daily occurrence. The challenge, that established low cost airlines are faced with, is to create competitive advantages...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay